From plastic cards to valuable engagement—Eatery’s journey with Pej

“With Pej, we can create a branded experience that strengthens our relationship with guests and drives growth”

— Sara Phillips, CEO at Eatery

As a fast-growing restaurant chain with 18+ locations, Eatery strives to deliver the best experience and meaningful guest engagement—all while balancing digitalisation with the human touch.

When managing a chain operation with both B2B and B2C guests, marketing and communication is key, and Eatery's existing loyalty and payment solution was not up for the task. 

“The card-based B2C solution was old-fashioned and fixed. Our vision is to create an experience that reflects our look and feel, connects with guests and turn one timers into regulars”, Sara Phillips says.

With Pej’s Guest App, including features like data driven B2B loyalty and communication, Eatery saw an opportunity to modernise guest interactions and activate visits during off-peak hours. 

“A loyalty program should offer real value that connects with guests and their preferences. We want to celebrate our frequent guests and offer benefits that encourage visits. For example, ‘It’s Cinnamon Bun Day! Enjoy lunch at Eatery, and we’ll treat you to a delicious, freshly baked bun.’ ”, Sara Phillips continues.

Value to Eatery's B2B customers

Eatery operates several corporate canteens where companies want smooth solutions and offers for employees to encourage them back to the office, instead of working from home.

“If we can create appealing offers through Pej, we can help our clients as well. That’s what engagement should look like.” Sara Phillips says.

Balancing digital & human touch—Eatery’s approach 

While digitalisation is essential, Eatery believes in maintaining a human touch. As technology in the restaurant industry evolves, Eatery sees the need for a thoughtful approach—one that blends digital efficiency with great hospitality.

“Service is incredibly important to us. Digitalisation often goes too far—we need balance. Our restaurants are filled with service staff, we value personal interactions, and we still offer printed menus.” Sara Phillips says.

With Pej’s Guest App, Eatery can now engage guests digitally while keeping it personal, extending their vision of great service into digital channels.

Scaling success: Eatery rolls out Pej’s Guest App across 15 locations

Eatery and Pej had already worked together through Schibsted and the Social Kitchen. As the partnership grew, Eatery saw the potential to expand the digital guest engagement across 15 of Eatery's 18 locations.

“We already had a strong collaboration and wanted to build something even greater. Pej understands us and our needs—we share the same values: innovation, and a solution-oriented mindset.” Sara Phillips says.

Eatery’s transformation with Pej

• A smooth, branded guest experience across 15 locations

• Stronger guest engagement through personalised offers and loyalty

• A balanced digital approach that enhances, not replaces, human service

• New revenue opportunities: Make the most of off-peak hours, turn visitors into regulars, and build corporate partnerships