Why multi-site caterers need a central benefit & loyalty platform

The multi-site caterer challenge

Managing multiple sites as a contract caterer comes with a unique set of challenges. Each location often has its own concept, client base, and even different POS systems and tech stacks. Add to that the growing demands from clients and guests, who increasingly prioritise sustainability, focus on employee satisfaction, and digital convenience.

This can result in a fractured approach to operations, leading silos of information, manual administration, and an overwhelming workload for staff. Without a centralised system to unify data and streamline processes, opportunities for a great guest experience, operational efficiency, and revenue growth can slip through the cracks.

Introducing Pej: A data-driven benefit and loyalty solution for multi-site caterers.

Pej is designed to tackle these challenges head-on. It’s a data-driven solution that helps contract caterers understand their clients and guests while delivering great, revenue-driving experiences. 

With Pej, the silos between your locations are removed, allowing you to unify client and guest data across all your sites. Unknown guests become known, and through data insights, you can engage with them meaningfully. This leads to synergies across all locations, helping you make better decisions that drive loyalty and growth.

The benefit & loyalty flywheel effect 

Pej’s platform operates in a cycle that continuously improves your understanding of guests, sharpens your strategies, and delivers a seamless guest experience.

• Onboarding guests: Every guest is added to the account platform by you or your client. This makes guest information and behaviours easily accessible to you.

  
  

• Digital wallets & benefits: Each guest receives a digital wallet with benefits or meal vouchers provided by their employer. These wallets can be used across the sites and sales channels of your choice, ensuring a consistent experience.

• Centralised data collection: As guests make purchases, Pej collects sales and behaviour data centrally, allowing you to see what’s working and where improvements can be made to upsell and drive loyalty.

• Tailored campaigns: Using this data, you can create custom campaigns or promotions that align with your and the client’s goals. Whether it's encouraging healthier choices or driving loyalty, Pej allows you to target specific behaviours.

• Personalised offers: Guests are sent personalised offers and campaigns based on their preferences and purchase history, further enhancing engagement and loyalty.

• Continuous improvement: The data cycle repeats, allowing you to continuously refine your operations and guest experience while keeping an eye on long-term trends and performance.

  
  

The results

A win-win for HQ, canteens, and guests 

For HQ: Gain unmatched business insights and tools to make data-driven decisions that boost loyalty and revenue. By understanding guest behaviours and preferences, HQ can implement strategies that increase customer satisfaction and profitability.

For canteens: Achieve operational success through digitalisation and automation, streamlining everything from ordering to invoicing. Pej reduces administrative overhead and frees up time for staff to focus on delivering excellent service.

For guests: Provide a personalised, seamless experience across all channels. Whether ordering at a kiosk, via an app, or in-person, guests will enjoy a frictionless dining experience tailored for their preferences.

Data insight as a loyalty engine

With Pej, you get deep insights into site performance, including daily traffic, menu success, popular items, peak times, and recurring guests.

With this data, you can identify growth opportunities, boost repeat purchases, encourage bigger spending and drive more traffic and overall success.

Scale and grow revenue

As your business scales, a central benefit and loyalty platform ensures you can handle the increased complexity efficiently, maintaining effectiveness while you grow.  In today’s market, digital solutions aren’t optional—they’re essential.

Pej equips contract caterers with the tools they need to not only retain existing clients but also win new ones with a modern, tech-savvy approach to workplace dining.

Drive sustainability

Use data insights to make informed decisions that contribute to sustainability goals, making a lasting difference for both the business and the planet. Why not add an extra discount on soon-to-be-wasted-food or encourage clients to subsidise the green menu.

Offer clients employee success

Pej helps elevate employer branding by improving the food-at-work experience. Offering food as an employee benefit is a familiar concept, but compared to just a few years ago, the benefits are no longer limited to discounted meals in the office canteen.

The integration of technology is transforming how benefits are delivered, making them more personalised, convenient, and impactful than ever.