How Kolmården reduce lines and increase guest satisfaction with Pej

Digital ordering has become a new standard for consumers. To meet this demand, Kolmården (Parks & Resorts) implemented mobile order and pay, which among other things, helped reduce the lines significantly, so that visitors could focus on the experience.

A fruitful collaboration

The collaboration with Pej began in 2019 as part of making Kolmården’s attractions more accessible and giving more freedom to visitors. Pej and Kolmården can both agree upon a successful collaboration and increased customer satisfaction. A win-win-win, for Pej as a supplier, for Kolmården as a customer, and for the guests as an end-users.

– “Pej has been a fast-paced and flexible partner. Together we gave our guests an easy way to order and pay for their food. It has been a fantastic tool to facilitate smooth and safe visits to our parks” says Jan Eriksson, CIO at Parks & Resorts.

Reduced lines

With Pej, the customer can order and pay for their food directly with their phone and then pick it up when it is ready – without standing in line. Guests can order when it suits them, both on the way to the restaurant or when seated at a table with the family. This way, the number of cramped and slow queues in the park is reduced and more time is freed up for the guests.

– “For us, it is important that visitors can safely and pleasantly buy food without having to be in a crowded place. It also means that they get more time to visit the park and see all the fun activities that are here” says Jan Eriksson, CIO at Parks & Resorts.

Through close collaboration with Parks & Resorts, a product that was tailored to their customers was developed. With the goal of a swift and friction-free deployment.

– “Pej has helped us tailor a solution that is perfect for us and our needs. Thanks to that, we have been able to easily rearrange our restaurants in the park during a fast and smooth process” says Jan Eriksson, CIO at Parks & Resorts.